SEO and SEM. Positioning Your Business For Search Success
- Andrea Picaso
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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can be confusing concepts to grasp. Both terms are often mixed, which makes matters even worse. Although SEO and SEM work hand in hand, they are not the same term. In this post, we will help shed some light on the matter by identifying each one of them and clarifying the difference between them.