In the last years SEO has focused basically in improving the positioning of a site in different search engines (mainly Google), through various strategies and actions with the ultimate goal to rank each site on top of the search results. Actually, that is what it is about. But what does it really means?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can be confusing concepts to grasp. Both terms are often mixed, which makes matters even worse. Although SEO and SEM work hand in hand, they are not the same term. In this post, we will help shed some light on the matter by identifying each one of them and clarifying the difference between them.
Nowadays any site must be flexible in order to satisfy different browsers, tablets, smartphones and any other device. This is where front-end development frameworks come into play.
With frameworks you can build a well structured, maintainable and upgradable website. It also helps you save much on your time allowing you to create responsive, standard-compliant websites with minimum effort while at the same time keeping everything simple and consistent. Thereby, frameworks give you a lot of benefits such as speed and simplicity, consistency across different devices, and much more. In brief, frameworks make this job easier.
While SQL databases are incredibly useful tools, their monopoly is coming to an end. NoSQL databases have been getting lot of attention over the last few years for their performance, scalability, schema flexibility and analytics capabilities. While relational databases are still a good choice for certain cases - like structured data and applications that require ACID transactions - NoSQL databases are better suited for use cases where:
We started TISA several years ago with a simple mission: to develop and apply technologically innovative solutions to satisfy the customers' needs and goals, and (in a more ambitious way) looking forward to achieve a positive impact on people too. In order to achieve this goal, we have partnered with Plored, an innovative social network that rewards you for being trendy, to develop a new version of this platform and the mobile app. That´s why today we're excited to announce that Plored has just been selected among other companies to participate in IA, the International Accelerator Austin-based program.
