2nd day at CES 2023 was definitely about sustainability but now in the way of electric vehicles. Every major player was here to present their innovations, where 90% were electric and most of them focused on self driving technologies. From Audi with its e-tron to Nissan, Ford and Mercedes, and now SONY (yes the same of the PlayStation), everyone is following the path led by Elon Musk with Tesla.

This is the ultimate space where Technology, Sustainability, and AI join forces to change the way we experience transportation.

Another highlight on our day was the AR/ VR pavilion. Being a player ourselves on the AR/ VR space for 7+ years, developing Apps for many Companies, gives the chance to appreciate how these technologies are changing the way Consumers and Companies are interacting between the physical and virtual world.

According to Deloitte, about 35% of the Manufacturers in the US, are already working on pilots for AR and about 33% on VR, where 21% and 29% respectively, have solutions already in use, being this the biggest technology trend with Blockchain and AI for this sector.

On an event of innovation we saw today technologies that are not new, but are reshaping the way we experience the world around. Innovation is not always about new things, but about disruption.