If we have to talk about Sitecore we could resort to the Latin expression “Non-solum, sed etiam”, that in English means something like “Not only but, also”. Despite the fact of being tempted to define Sitecore as a content management system, Sitecore is so much more.
Since the beginning, Sitecore choose .NET, the programming language that allows a greater scalability than php. Furthermore, Sitecore was the first in the sector to incorporate a marketing automation, online stores, web optimization, social networks and campaigns management technology within the same platform. In any case, the advantages of Sitecore come to light when applied to business environment.
This software, has particularly adapted to the needs of its users and not the other way round. For this reason, it has become today in one of the best business solutions for the management of intranets, business webs, automation softwares, web apps and so much more.
Let’s see some of the cases in which relying in Sitecore could be a great advantage.
When a company wants to expand its online community
Whether it be a section of blogs or discussion forums on the same site, or developing a hybrid system of different online channels, a CMS like Sitecore will greatly simplify the process.
When a company needs to hook the audience
Today there are a lot of opportunities to interact with our audience, clients, potential clients.
When the interaction starts to grow, is fundamental to coordinate, moderate those conversations in order to understand and respond to customer, partners or investors demands.
When a company has branches in different countries and needs to unify brand criteria
Sitecore understands that for a company or brand, the look and feel is something essential.
That is why the content manager provides the user with different tools, in this way making it easier for him to do a more lineal and organized presentation of the image of the brand.
When a company wants to differentiate from his competitors and increase demand
Sitecore allows designing multiple variations of web pages that the platform will automatically show according to the specific segments of visitors, in this way, providing a better user experience for the visitors, increasing the conversion rate and ensuring a greater profitability for the company.
For a company that does know that it should be aware of the rest of the platforms
Despite the fact that online world it’s essential, no one should ever lose contact with reality. This is one of the highlighted facts of Sitecore. After all, success comes with a good execution of three key points: great online management, offline strategies that work in conjunction with online strategies and, the mobile integration of our business.
In order to know more about the Sitecore platform and how its proper implementation can help your business to succeed, do not hesitate to contact us.
About Julian Antonuccio
Julian is a certified subject matter expert. He has 7+ years of experience managing Microsoft tools (Sitecore and SharePoint Specialist). Accomponied by a vast knowldge and experience in multinational commerce, telecommunications and software development companies.
Julian currently serves with TISA as a Developer and SharePoint Specialist. He also has a thriving passion for game development and continuous training in new technologies! He also likes to exercise and enjoy's a healthy balance between his professional and personal life.
