• Evolving Your SEO: Moving Toward Search Experience Optimization

    In the last years SEO has focused basically in improving the positioning of a site in different search engines (mainly Google), through various strategies and actions with the ultimate goal to rank each site on top of the search results. Actually, that is what it is about. But what does it really means?

  • How outsourcing your SEO can help improve your business

    Search engine optimization has become vital for any website and if you are currently doing SEO or want to start, a usual question is whether or not to outsource your SEO efforts to an agency. All too frequently, managers attempt the “do it yourself” option to save money but end up wasting both time and resources. While even amateurs can improve their website by applying some basic tips, a good SEO agency can benefit you in a large amount of ways that amateurs can't.

  • SEO and SEM. Positioning Your Business For Search Success

    Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can be confusing concepts to grasp. Both terms are often mixed, which makes matters even worse. Although SEO and SEM work hand in hand, they are not the same term. In this post, we will help shed some light on the matter by identifying each one of them and clarifying the difference between them.

  • Why Empathy is Crucial to Improve Your Website

    Too often the essence of web design comes down to designs where everything depends on the designer’s experience, appraisal and sensibility. But a good design as well as requiring knowledge of various design techniques, also requires understanding users, their problems, motifs and eventually goals. We are talking about empathy: understanding people to the point of knowing and sharing their emotions, and it is not a buzzword; it’s a real pursuit. The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require.


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